About Jim

Mediatrix in 40 countries over 20 years.

 New homJPEG

Jim Chisholm has worked in the newspaper industry for nearly 40 years:

  • 20 years industry experience working for  newspaper publishers including The Guardian, Thomson Regional Newspapers, Mirror Group and Bonnier.
  • 20 years advising many of the world’s leading news media organisations.
  • 200 client organisations in 54 countries.
  • 30 published, global strategy and research studies.

Jim was strategy adviser to and an executive committee member of the World Association of Newspapers [now WAN-IFRA]. During his time with the organisation, in 1994, he co-wrote the first global report on the Internet and Newspapers, for a period, in the late nineties he chaired its Newspaper Marketing Committee and in 2002 created and directed the “Shaping the Future of the Newspaper” project, created to guide the news media industry into the digital age. He has also undertaken work for The International NewsMedia Association, The Global Editors Network, the Newspaper Association of America, and many others.

Jim coined the words “Mediatrix” and “Mediatrician” to describe his analytical approach to news media strategy formulation, based on understanding news consumers’ demands and the dynamics and trends in reader and advertiser markets. Today this approach, utilising “analytics” and so called “Big Data” are at last becoming the norm. But back in the 1980s Jim’s approach was regarded as unique. Many hoped it would stay that way!

A list of past and current clients – publishers, trade organisations, governments and NGOs, media agencies and research companies – can be found here.

You can find what people and organisations have said about Jim Chisholm and his work here.