Back to a rapidly evolving world

After six months away from the industry, I am now back to a very different scene. Mobile will become the access medium of choice this year – I first anticipated this back in 2004 [], but was wrong about just how long it would take to get there. But most publishers’ fortunes are still tied to a more rapidly declining print audience, and its consequential driver of advertising.

It is now clearler that ever that a new, for more significant tipping point, is rapidly approaching. And, as I wrote back in August 2014 [], traditional players are falling into distinct groups, in terms of likely success or failure.

Lot’s more to follow.


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