Monthly Archives: April 2015

Back to a rapidly evolving world

After six months away from the industry, I am now back to a very different scene. Mobile will become the access medium of choice this year – I first anticipated this back in 2004 [http://www.wan-ifra.org/reports/2004/05/07/the-mobile-opportunity], but was wrong about just how long it would take to get there. But most publishers’ fortunes are still tied to a more rapidly declining print audience, and its consequential driver of advertising.

It is now clearler that ever that a new, for more significant tipping point, is rapidly approaching. And, as I wrote back in August 2014 [http://www.inma.org/blogs/keynote/post.cfm/when-it-comes-to-the-future-is-your-media-company-a-pioneer-revolutionary-evolutionary-or-in-denial], traditional players are falling into distinct groups, in terms of likely success or failure.

Lot’s more to follow.

Jim